Growth Marketing Manager (m/w/d)

This is a key strategic role where you'll own the content strategy across the entire growth funnel. You will have the opportunity to make a significant impact by creating and optimizing content that directly drives user acquisition and activation. If you are a creative and data-driven marketer who wants to see your work translate into measurable growth, this is the perfect role for you.

🎯 Content & Growth Marketing

• Development of a content strategy along the growth/activation funnel
• Production of activating content (email, landing pages, paid ads, blog posts, case studies, microcopy, etc.)
• Building content frameworks and experiments for conversion optimization
• Identification and implementation of new content formats that activate and retain users
• Analysis of performance data for continuous improvement

🤝 Close Collaboration with Lifecycle Marketing

• Co-creation of email sequences, in-app messaging, and onboarding flows
• Creation of content assets that accompany the lifecycle journey
• Development of A/B tests to optimize activation & engagement

📰 PR & Communications

• Responsibility for the PR area (topic planning, media contacts, drafts)
• Development of a coherent, strong brand communication in public
• Building thought-leadership content (e.g., reports, data analyses, expert articles)
• Writing press releases, statements, and founder messaging

🎨 Content Creation & Technical Skills

• Creation of visual assets with Canva & Figma
• Building and editing landing pages (e.g., Webflow, WordPress, HubSpot CMS, or similar)
• Production of small social media formats (LinkedIn, possibly other channels)
• Ensuring brand consistency across all touchpoints

• 1-3 years of experience in content, growth, or performance-oriented marketing
• Strong sense for copy, storytelling & activating content
• Very good understanding of digital marketing structures and growth funnels
• Technical know-how in working with CMS systems and design tools
• Analytical mindset, data-driven approach
• High level of personal responsibility, creativity, and drive to get things done

At Cloover, our mission is to empower 1 billion people to become part of the sustainable world of tomorrow by providing hassle-free access to renewable energy at the click of a button. Join the race to achieve Net Zero and enable everyone to play a role in the energy transition.

We’re building the OS for renewable energy installers, streamlining their operations from financing to working capital management. Our platform enables providers of renewable technologies to offer embedded financing options to their customers, empowering more individuals and businesses to install solar panels, battery storage, EV charging stations, and heat pumps, transforming them into independent energy suppliers.

We aim to make sustainable financing simpler, faster, and more affordable, bringing renewable energy to every household and business.      
 
We are on an exciting growth journey, currently operating in the Netherlands, Sweden, Switzerland, and Germany, with plans to expand to additional European markets in the coming year.

Our hiring process consists of three stages: First, you'll have a 30-minute get-to-know call with a team member, followed by a 15-minute conversation with the hiring manager. In the final round, you'll work on a case study together with the hiring manager and our founder.