Growth Lead AI (m/f/d) – Fastic

About Fastic

Fastic is one of the leading consumer health apps in German-speaking countries, helping millions of users worldwide build healthier routines through intermittent fasting, nutrition and lifestyle guidance.

Beyond Fastic, we are building additional consumer health apps and scalable growth systems powered by data, AI tools and fast learning cycles.

Your Role

As Growth Lead AI, you will build and scale the central growth engine for Fastic and our other consumer health apps.

You will drive growth across paid, organic and CRM channels, working closely with leadership, product and data teams. Using data, AI tools and fast testing cycles, you will improve processes, execution and performance.

Together with our CRM, Creator/Influencer, Creative Production and external growth teams, you will help build a scalable, AI-native growth organisation.

The role can be based in Germany, with a hybrid working setup (come to our office in Dresden on a regular base)

Your responsibilities

• Responsibility for overall growth performance across paid, organic and CRM channels, as well as the management and further development of our cross-channel growth strategy
• Responsibility for budget allocation across channels, creators and countries, including Meta, TikTok, Apple Search Ads and other growth channels
• Development of scalable growth systems, processes and testing frameworks using modern AI tools and automation
• Prioritising growth initiatives based on data, user behaviour and business impact
• Identifying new growth channels, creator models and scaling potential

Your Profile

ESSENTIALS

• At least 3 years’ experience in growth and performance marketing within the B2C/app sector
• Strong analytical understanding of performance, retention and monetisation KPIs
• Hands-on experience with paid advertising, particularly Meta, TikTok and Apple Search Ads, as well as a good understanding of the creator economy
• Experience with process and workflow automation
• Confident use of modern AI tools
• Structured, fast-paced and independent working style
• Ability to set clear priorities in dynamic environments

NICE-TO-HAVES

• Background in the health, wellness or subscription sector
• Experience in building or leading small teams

Equal Opportunities Statement

We are committed to diversity and inclusion and welcome applications from people of all backgrounds.

Application

No traditional cover letter required. Simply send us:

A few honest sentences explaining why the role suits you

your CV or LinkedIn profile